by SumoSum | Aug 29, 2024 | Insights
“Cash” by Mike Cohen is licensed under CC BY 2.0 Attribution 2.0 Generic Deed. Cash is the lifeblood of any business, playing a critical role in its day-to-day operations and long-term success. While profitability is important, it is the availability of...
by SumoSum | Jul 31, 2024 | Insights
“Money” by Pictures of Money is licensed under CC BY 2.0. Gross margin is a crucial financial metric that indicates the percentage of revenue remaining after deducting the cost of goods sold (COGS). It measures how efficiently a company is producing and...
by SumoSum | Jun 29, 2024 | Insights
“Pop Up Ad Presentation Chalkboard Slide” by Rick B is licensed under CC0 1.0 UNIVERSAL DEED. Maximizing Your Return on Advertising Spend Maximizing your (ROAS) is essential for ensuring that your marketing dollars yield the highest possible returns. One...
by SumoSum | May 31, 2024 | Insights
“Return on Investment ROI” by Alpha Photo is licensed under CC BY-NC 2.0 DEED. Return on investment (ROI) is a financial metric used to evaluate the efficiency or profitability of an investment. It measures the amount of return on a particular investment...
by SumoSum | Apr 30, 2024 | Insights
“Equity Key” by Mike Lawrence is licensed under CC BY 2.0 DEED. Equity, is a fundamental concept in finance that represents the ownership interest in a business after deducting all liabilities. It is the residual interest in the assets of a company that...
by SumoSum | Mar 31, 2024 | Insights
“Customer Acquisition” by Alpha Photo is licensed under CC BY-NC 2.0 DEED. In today’s competitive business landscape, acquiring new customers is crucial for growth and sustainability. Customer Acquisition Cost (CAC) is a metric that helps businesses...